Potential Pitfalls of ONLY Using AI, such as ChatGPT, for Website Content Generation
ChatGPT, a AI chat robot launched by OpenAI, has become popular all over the world recently. It can accurately answer your questions, write code, write novels, and even scripts and plans. In fact, chat robot AI programs are not new, but ChatGPT is more humane than other chat robots in the past.
So... have you use it yet?
Can businesses rely on ChatGPT to create website content?
Can businesses rely on ChatGPT to create website content?
Take the content of a travel agency as an example:
Pitfalls you may have overlooked:
1. Content is not targeted
Although ChatGPT is more humane than previous chatbots, the AI is still just a robot, and the content created may lack human elements, such as emotion and empathy. When promoting services and products, content may not necessarily be tailored to the uniqueness or needs of your target audience. Compared with SEO, it also cannot know what the target customers are actually searching for? Therefore, the results can only be used as a reference, but may lack actual results.
See above example, ChatGPT provide a great framework of TOPICS that a travel agency can generate in its website contents, such as "Food Tours", "Cultural Tours", "Nature Tours", "Adventure Tours", but the details are quite generic, more examples and specifics are needed!
See above example, ChatGPT provide a great framework of TOPICS that a travel agency can generate in its website contents, such as "Food Tours", "Cultural Tours", "Nature Tours", "Adventure Tours", but the details are quite generic, more examples and specifics are needed!
2. Duplicate content with competitors
ChatGPT is based on machine learning and is the result of training based on previous data. If your competitors do the same thing, you are likely to generate very similar content, which makes your business lack of uniqueness, "plagiarisms" and may be "punished" by the Google system, which is not conducive to website ranking.
3. Accuracy is unstable
The development of AI artificial intelligence is still a beginning for the time being, and the data database is not updated in real time. OpenAI also admitted that ChatGPT "sometimes writes answers that seem reasonable but are incorrect or absurd", that is, "artificial intelligence illusion". Sometimes people do not have the ability to discuss the truth and falsehood of the answer, and using it as the content of the website may affect readers and even affect the reputation of the company.
4. Over-reliance, lack of innovative elements
Although it is convenient to use ChatGPT as an operation tool, if you rely too much on it, as a business owner your own writing or your team's writing may regress... due to lack of practice!
As far as enterprises are concerned, the content provided by AI will also limit the angle of promotion. Only the results provided by past data will affect people's ability to innovate, and over time your enterprise cannot stand out.
As far as enterprises are concerned, the content provided by AI will also limit the angle of promotion. Only the results provided by past data will affect people's ability to innovate, and over time your enterprise cannot stand out.
5. Lack of personal specificity
ChatGPT will not make suggestions based on the culture or people's habits of different regions or countries, so the persuasiveness of the content will also be affected.
So...should we not use ChatGPT?
It depends. Both the new ChatGPT and many other AI tools can be used to help business get more data and work more efficiently.
Just like Google, the most popular search engine on earth now, which potential customers are searching on everyday. Can a brand afford to have no presence on it?
Just like Google, the most popular search engine on earth now, which potential customers are searching on everyday. Can a brand afford to have no presence on it?
Since ChatGPT is a chat robot, the content it answers depends on how the user asks the question, so his results will also be limited by us.
On the contrary, if we can make full use of manpower, "Teamwork"! and "AI"! For example ChatGPT, and our Google AI SEO+ system - the result may be different!
AI SEO+ analyzes the habits of target customers and mines relevant data to provide companies with a list of 100-1000 or more Google search keywords to improve their website rankings.
With the help of AI SEO, business owners can easily generate these keywords and use them in their online marketing strategies.
With the help of AI SEO, business owners can easily generate these keywords and use them in their online marketing strategies.
An example of tailor-made keywords for a coaching business:
AI SEO is an artificial intelligence-powered tool that analyzes a website's content, identifies relevant keywords, and the data can be used by SEO technical team to provide tailor made recommendations to improve the website's search engine ranking.
From the coaching industry example, we can dig out the keywords for Google International, Google USA, or Google UK, etc., and with search volume as well.
The data is tailor-made as each country's people have different needs and wants. For example, the coaching industry keywords above reflect that some people are looking for a female relationship coach, some are looking for couple marriage counseling, some are looking for guidance after a breakup, and some are looking for dating advice for guys.
These are the key topics that the business can use to then generate the appropriate content leveraging AI tools like ChatGPT and add a lot of experience-based case study examples (which tools like ChatGPT would not be able to add). This is an example of leveraging AI and teamwork!
An example of tailor-made keywords for an ecommerce business:
By using tailored made keywords, business owners can attract more traffic to their website and increase their chances of converting that traffic into customers.
AI SEO tools can help businesses identify relevant and highly searched keywords, which is crucial for creating content that resonates with their target audience. While AI can provide insights, human creativity is essential for bringing these insights to life.
By combining AI and human expertise, businesses can create a powerful content strategy that resonates with their audience and helps them achieve their marketing goals. AI and human collaboration is key to success in today's digital landscape.
AI-powered SEO tools can provide more comprehensive data and insights than traditional SEO methods. With the help of machine learning algorithms, these tools can analyze vast amounts of data and identify patterns that humans may not be able to detect.
This can lead to more effective optimization strategies and better decision-making for businesses. Additionally, AI SEO tools can provide real-time data updates and suggestions for improvement, allowing businesses to stay ahead of the constantly changing search engine algorithms. Overall, the use of AI in SEO can provide businesses with a competitive edge in the online marketplace.
By combining AI and human expertise, businesses can create a powerful content strategy that resonates with their audience and helps them achieve their marketing goals. AI and human collaboration is key to success in today's digital landscape.
AI-powered SEO tools can provide more comprehensive data and insights than traditional SEO methods. With the help of machine learning algorithms, these tools can analyze vast amounts of data and identify patterns that humans may not be able to detect.
This can lead to more effective optimization strategies and better decision-making for businesses. Additionally, AI SEO tools can provide real-time data updates and suggestions for improvement, allowing businesses to stay ahead of the constantly changing search engine algorithms. Overall, the use of AI in SEO can provide businesses with a competitive edge in the online marketplace.
